Sara Hoffman turns data into insights that drive action. With over a decade in digital analytics and nearly two decades in the digital space, they bring web development, project management, and digital strategy skills to any table. They’ve led initiatives across industries—from healthcare, retail, and nonprofits to tech—using Google Analytics, Tag Manager, BigQuery, and the broader Google Marketing Platform.
Sara has worked with diverse clients throughout their career, including the Centers for Medicare and Medicaid, the Humane Society of the United States, Habitat for Humanity, American Eagle, USPS, Bright Horizons, and PBS. As a former Senior Analytics Strategist at a Google Partner agency, they helped clients build solid foundations in measurement through hygienic data collection and a clear purpose, focusing on data privacy. They built new processes for various service models and worked to bring 500+ analytics implementations to life with integrations into Salesforce, AWS, Snowflake, and more.
Sara specializes in optimizing campaigns for key metrics like conversion rates, return on ad spend (ROAS), click-through rates (CTR), average order value (AOV), and customer lifetime value (CLV). They have tackled objectives such as multi-channel attribution, reducing funnel drop-off, boosting customer retention, and improving form completion rates. As a board member of the Digital Analytics Association, they led education and professional development initiatives and served on the Women in Analytics steering committee.
Sara’s all about problem-solving, curiosity, and building long-term relationships. Whether leading a team, managing projects, or diving into the data, they’re focused on delivering insights that matter. Based in Washington, DC, they’re looking for a role where they can lead analytics projects, present strategic recommendations, and help teams optimize their digital presence.
You are a full stack of awesomeness
– Jim Sterne, Target Marketing
The biggest Analytics Nerd™ I’ve ever met
– Marissa Goldsmith, Goldsmith Interactive